Boxtops for Education. Clip and send in General Mills Boxtops- each one is worth 10 cents for our school! Coordinators collect, count and prepare our collection for shipping and processing four times a year. Our yearly goal is $2500, or 25,000 boxtops! Additionally, there is an eboxtops component, where boxtops are earned electronically by purchasing items at stores and linking your loyalty card to the Boxtops program.